SHAE RUSING

Shae Rusing serves as Survey Manager at the Southwest Institute for Emotional Intelligence (SWIEI), where she spearheads organizational development through data-driven assessments. She manages SWIEI’s core evaluation tools, including the EQ-360 Listening Tour Feedback Assessment and the High-Performing Team Assessment, while also implementing industry-leading frameworks like The 6 Types of Working Genius and The Five Dysfunctions of a Team. Driven by her passion for helping teams unlock their full potential, Shae finds deep fulfillment in witnessing how effective assessment tools can drive positive change in organizations. Her work supports SWIEI’s reputation as a recognized authority in emotional intelligence assessments and organizational development.

Shae served as a representative for the Arizona Cardinals Football Club from 2017 to 2021. Her teammates selected her to become Co-Captain in 2019 and Captain in 2020—her focus was leadership and team motivation. As much as she loves to perform, her heart is in the community where she volunteers and serves at community events across the valley, including the Phoenix Children’s Hospital, Luke Air Force Base, American Cancer Society, Make-A-Wish Foundation, and The Be Kind People Project to name a few.

She is passionate about helping others, traveling to new places, and expressing herself through her photography. Her favorite EI competency is Empathy, she firmly believes that if we all “walked a mile in each other’s shoes” a little more often, the world would be a much better place. She is still working on the EI competency of Self-esteem.